Last April I asked the question
Were the sample of voters given the Slogans one by one or were they allowed to see them all and then answer?
Anyway it looks like the the agonising by Party Wonks over this was on vain.
How much attention should we pay to Manifesto's anyway.
I prompted to ask it again because of piece from Election in Wales on the Campaign Slogan of the six major parties for last Mays assembly elections
Professor Scully writes.
In the immediate post-election survey that we ran with our sample of voters (and non-voters), we tried to see to what extent the various parties’ main slogans had cut through to the electorate. We presented them with the main slogans from the six parties that were represented in the main leaders’ debates. And we asked people if they could identify which party that slogan belonged to. To prevent people googling the answers, they were given only a limited amount of time to answer each one. (I believe they had 30 seconds only for each slogan).The Slogan of course would have been prominent on the Manifesto and appear on elections leaflets.
Were the sample of voters given the Slogans one by one or were they allowed to see them all and then answer?
Anyway it looks like the the agonising by Party Wonks over this was on vain.
‘Together for Wales’
| Labour | 11% |
| Conservatives | 3% |
| Plaid Cymru | 9% |
| Liberal Democrats | 3% |
| UKIP | 1% |
| Greens | 2% |
| Don’t Know | 72% |
A t least Labour can claim they slight;y won the recognition battle though as wee will see the majority seemed to have not have recognised any of the slogans
‘Securing Real Change for Wales’
| Labour | 4% |
| Conservatives | 7% |
| Plaid Cymru | 9% |
| Liberal Democrats | 3% |
| UKIP | 4% |
| Greens | 2% |
| Don’t Know | 71% |
Small majority thinking this was Plaid's Slogan and indeed t may be that was because
‘The Change Wales Needs’
| Labour | 4% |
| Conservatives | 7% |
| Plaid Cymru | 9% |
| Liberal Democrats | 2% |
| UKIP | 5% |
| Greens | 3% |
| Don’t Know | 71% |
Was Plaid;;s so very much the same
‘A Wales That Works For You’
| Labour | 13% |
| Conservatives | 5% |
| Plaid Cymru | 7% |
| Liberal Democrats | 3% |
| UKIP | 2% |
| Greens | 1% |
| Don’t Know | 69% |
Maybe there was a correlation in people;s minds between Labour and Work
‘A Strong Voice for Wales’
| Labour | 9% |
| Conservatives | 4% |
| Plaid Cymru | 17% |
| Liberal Democrats | 2% |
| UKIP | 2% |
| Greens | 2% |
| Don’t Know | 66% |
Most of those who identified the Slogan plumped for Plaid , Thge Parties could not be further apart
‘Shake Up the Senedd’
| Labour | 2% |
| Conservatives | 2% |
| Plaid Cymru | 7% |
| Liberal Democrats | 1% |
| UKIP | 13% |
| Greens | 4% |
| Don’t Know | 71% |
Apart from perhaps the Greens and Ukip and most who plumped , went for the latter.
Maybe the problem with Manifesto is only a small number read them and the reports usually come when Opposition Parties tear them apart .
Which may explain why most of the Manifestos (apart from Plaid's) were short on detail
One wonders whether the hours spent on how ti present the campaign should consider other ways of connecting with the electorate,
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