"The key factor for people isn't the love of our country - as both Yes and No voters love Scotland. The key factor is the love of our families."
The words spoken in the film are taken verbatim from conversations on doorsteps with undecided women voters and from the opinion of women in dozens of focus groups around the country.It seems that it hasn't worked
"With so many unanswered questions, more and more of us are coming to the decision that it is just too big a risk to take with our kids' future."
Sandra Grieve, former convener of the Scottish Liberal Democrats, told the Guardian that the advert had finally convinced her to vote yes.The Blog BELLACALEDONIA sums it up wonderfully.
"It was the straw that broke the camel's back. I was a very clear no," said Grieve, who was a member of the Scottish Constitutional Convention which developed the framework for devolution, "but I've been increasingly uncomfortable with what I experience as a condescending smugness from Better Together."
- a slightly knackered looking, busy working mother and wife who has spent the last year or so avoiding any form of political discussion with your husband / friend / relation / colleague / doctor / librarian / bus driver / neighbour / inner self (by living in a hole maybe?).
- a woman so aware of the importance of voting the right way that it has rendered her incapable of looking for any information about it – on the internet, in newspapers, pamphlets and leaflets. Hell, she’s certainly not going to listen to her partner’s view – and definitely not first thing in the morning. That would just be disgusting behaviour.
- a woman in her forties who has spent much (if not all) her adult life living in Scotland yet still unable to work out Alex Salmond’s name.
- a woman who is so mired in confusion about ‘uncertainty’ and ‘unanswered questions’ that she will decide over a quick cup of coffee (I don’t even think there was coffee in that cup) 3 minutes before going to work that everything she has sort-of and sort-of not picked up must be too good to be true and therefore rendered irrelevant.
- a woman who thinks that the idea of a country governing itself is such a bonkers idea it can’t possibly have been thought out properly (I mean, what other country governs itself? That’s just mad, that is)
- a woman who loves her children – and her children’s children’s children’s next door neighbour’s children – so much that she is not about to risk anything at all to even think about a different and / or better future for them. And she certainly wouldn’t bother herself to look for any facts about it. No way. That’s a gamble in itself. Putting on the internet might make her head explode or something. What would I know? I’m just a woman, too you know!
It would be highly ironic that if there's a YES vote the actress employed in this advert may go down in History as the woman who won Scottish Independence,